New York – Nielsen has announced the commercial launch of Nielsen Twitter TV Ratings, which measures not only “authors”—the number of people tweeting about TV programmes—but also the much larger “audience” of people who actually view those Tweets. Initial analysis of Nielsen Twitter TV Ratings reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating Tweets. For example, if 2,000 people … [Read more...] about Nielsen measures TV-specific activity on Twitter
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Nielsen announces mobile app chart toppers in Southeast Asia
Singapore - Facebook has topped a ranking of smartphone apps in Southeast Asia released by Nielsen. The Southeast Asia Top 10 Smartphone Apps ranking, based on Nielsen Informate Mobile Insights and covering Indonesia, Malaysia, Philippines and Thailand, combines app penetration with average time spent per month to gauge the region’s most engaging apps. Facebook ranked as the most engaging smartphone app in three of the four markets (Indonesia, Malaysia and Philippines) and was ranked … [Read more...] about Nielsen announces mobile app chart toppers in Southeast Asia
Nielsen reveals link between Twitter activity and TV viewership
New York - Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a programme and the Twitter conversation around that programme. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity. This latest study follows research released … [Read more...] about Nielsen reveals link between Twitter activity and TV viewership
Nielsen joins S&P 500
New York – Nielsen Holdings N.V., a global provider of information and insights into what consumers watch and buy, announced that it has been added to the S&P 500.The world-renowned financial market indicator includes 500 leading companies in major industries of the U.S. economy. It is widely regarded as the best single gauge of the U.S. equities markets and includes many iconic, global brands.Nielsen has been added to the S&P 500 GICS (Global Industry Classification Standard) … [Read more...] about Nielsen joins S&P 500
TV reigns in Australia despite increasingly connected homes
The OzTAM and Nielsen report which covers the first quarter of 2013 shows media consumption patterns are evolving as households add new technologies. Amid the proliferation of new technologies, overall use of the main household TV set has been constant over the past three years. Television is in 99% of homes, and Australians continue to spend the majority of their screen time with the in-home TV set. While the TV set is used mostly to watch LIVE TV, new devices are used for many … [Read more...] about TV reigns in Australia despite increasingly connected homes
Nielsen expands digital measurement with pilot programme for new content ratings
New York – Nielsen has announced a pilot programme for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which will begin in May and run through July. The initial focus of the pilot will be measurement of TV content viewed online, with additional content types and devices to be supported in future releases. The pilot program … [Read more...] about Nielsen expands digital measurement with pilot programme for new content ratings
