Singapore– Brand Studio teams up with the South Australia Tourism Commission in a three-month campaign to showcase the best that South Australia has to offer well-travelled singles and young couples. At the centre of the South Australia Tourism Commission campaign is a digital guide with rich multi-media content created exclusively by Brand Studio, featuring in a range of Mediacorp platforms – todayonline.com, Class95 Facebook, radio station Lush 99.5 and Singapore’s number one … [Read more...] about Mediacorp’s Brand Studio
Mediacorp
CNA revamps digital experience
Singapore– Mediacorp appointed VML Qais Singapore and Aperto to undertake a major upgrade of Channel NewsAsia’s digital properties. This follows a tender process that attracted digital marketing and design agencies from around the world. Channel NewsAsia’s digital properties will be completely redesigned to offer a more personalised approach to news across devices. New apps and a responsive website will be built from the ground up, with user-centric design and experience to be … [Read more...] about CNA revamps digital experience
Mediacorp Campus opens door
Singapore– The Mediacorp Campus was officially opened by Prime Minister Lee Hsien Loong, with some 1000 guests and staff attending the opening ceremony. Mediacorp unveiled a new logo at the official opening too. The ceremony marked Mediacorp’s nine-month migration from Andrew Road to its new home in one-north. The 800,000 square foot building was designed by Maki and Associates and DP Architects, and will house nearly all of Mediacorp’s 2,800 staff in a single location with … [Read more...] about Mediacorp Campus opens door
MediaCorp wins again
Singapore– MediaCorp clinched the Media Sales & Marketing Team of the Year award at the 2015 Singapore Advertising Hall of Fame Awards held at the Gardens by the Bay on 26 November. MediaCorp’s winning team came up with an ‘SG50- Design a Tee’ campaign which impressed a panel comprising the industry’s most respected marketing and creative practitioners. The campaign recorded over 1,500 designs in participation, and close to 10,000 tee-shirts was sold with some … [Read more...] about MediaCorp wins again
MediaCorp’s new documentary
Singapore– MediaCorp’s Channel 5 has launched a documentary series, Wish Come True, under the weekly current affairs magazine programme, On the Red Dot. The six-part series, produced in collaboration with non-profit organisation Make-A-Wish Singapore, takes viewers into the lives of seven children and youths with life-threatening illnesses as they get their one true wish fulfilled. The series follows the children on their bittersweet journeys and explores how their loved ones, the … [Read more...] about MediaCorp’s new documentary
MediaCorp appoints board of directors
Singapore– MediaCorp announced the appointments of Chan Yeng Kit and Yap Chee Keong to its board of directors, effective immediately. The board comprises of 10 eminent leaders, entrepreneurs and or professionals from the public and private sectors. Chan, a Permanent Secretary of the Ministry of Defence was the Chief Executive Officer of the Infocomm Development Authority (IDA) between 2005 and 2007, and the Permanent Secretary of the then Ministry of Information, Communications and the … [Read more...] about MediaCorp appoints board of directors