The London 2012 Olympic Games delivered the biggest national television event since current measuring systems began, with 51.9 million (90% of the UK population) watching at least 15 minutes of coverage. About 24.2 million (42% of the UK population) also watched at least 15 minutes of coverage on the BBC Red Button. According to data from the broadcaster, the Closing Ceremony was watched by a peak audience of 26.3 million and an average audience of 23.2 million (82% share). This compares to an … [Read more...] about BBC delivers record viewership with London Olympics
London 2012 Olympic Games
IOC to stream live London 2012 events on its YouTube channel
The International Olympic Committee (IOC) will be streaming live the London 2012 Olympic Games in 64 territories on its YouTube channel. IOC expects to offer over 2,200 hours of sporting event coverage from London 2012, including all the medals finals, on the channel. Sports fans across Asia and Africa will be able to enjoy the live coverage of the events as well as highlight clips for free when they stream it on IOC’s YouTube channel that is accessible online or on Internet-enabled … [Read more...] about IOC to stream live London 2012 events on its YouTube channel
ESPN STAR Sports provides Olympics coverage on Astro
Kuala Lumpur – ESPN STAR Sports, the official broadcaster of the London 2012 Olympic Games, recently announced its broadcast coverage on Astro that will provide the most extensive coverage of the sporting meet in Malaysia across 15 channels. ESPN STAR Sports will deliver more than 3,800 hours of round-the-clock coverage of the London 2012 Games from 27 July to 12 August. Coverage can be seen on ESPN (Astro Ch 812), STAR Sports (Astro Ch 813), ESPN HD (Astro Ch 832) and ESPNEWS (Astro Ch … [Read more...] about ESPN STAR Sports provides Olympics coverage on Astro
SingTel to air London Games
Singapore – Singapore Telecommunications Limited (SingTel), in partnership with ESPN Star Sports (ESS), has secured the rights to broadcast the London 2012 Olympic Games. As the largest Pay-TV platform across the region with the rights to broadcast the London Games, ESS will feature round-the-clock coverage across 13 channels (10 in HD), available on mio TV with free access for all its subscribers. To deliver an even more engaging experience, SingTel is also working with ESS and the IOC to … [Read more...] about SingTel to air London Games
