The London 2012 Olympic Games delivered the biggest national television event since current measuring systems began, with 51.9 million (90% of the UK population) watching at least 15 minutes of coverage. About 24.2 million (42% of the UK population) also watched at least 15 minutes of coverage on the BBC Red Button.

According to data from the broadcaster, the Closing Ceremony was watched by a peak audience of 26.3 million and an average audience of 23.2 million (82% share). This compares to an Opening Ceremony peak audience of 27.3 million and an average audience of 23.4 million (84% share).

The BBC also delivered its most successful online event ever, attracting a record-breaking 55 million global browsers and 37 million UK browsers to BBC Sport online (cumulative reach) throughout the course of the Games.