The London 2012 Olympic Games delivered the biggest national television event since current measuring systems began, with 51.9 million (90% of the UK population) watching at least 15 minutes of coverage. About 24.2 million (42% of the UK population) also watched at least 15 minutes of coverage on the BBC Red Button.
According to data from the broadcaster, the Closing Ceremony was watched by a peak audience of 26.3 million and an average audience of 23.2 million (82% share). This compares to an Opening Ceremony peak audience of 27.3 million and an average audience of 23.4 million (84% share).
The BBC also delivered its most successful online event ever, attracting a record-breaking 55 million global browsers and 37 million UK browsers to BBC Sport online (cumulative reach) throughout the course of the Games.
Data also showed that there were 106 million requests for BBC Olympic video content across all online platforms, more than double seen for any previous events. Additionally, there was an estimated 9.2 million UK mobile browsers to the BBC’s Olympics coverage, making up 34% of all daily browsers to BBC’s Olympic coverage, and 12 million requests from mobiles for video throughout the sporting event.