Finecast, GroupM Nexus' addressable TV solution, has partnered with iWantTFC, the premier Filipino streaming platform, to offer connected TV (CTV) inventory to clients in the Philippines. According to this year’s Nielsen Consumer and Media View, more consumers than ever before are now watching TV via digital extensions. In fact, the ownership of CTV has increased from 6.1% before the pandemic to 17.2% currently. This presents a favorable moment for advertisers in the country, as the partnership … [Read more...] about Finecast partners iWantTFC to offer addressable CTV Inventory in the Philippines
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WeTV kickstarts 2023 with strong momentum for partnership and content
WeTV, Southeast Asia’s leading video-on-demand (VOD) and over-the-top platform (OTT), has achieved resounding success in its premium subscription services. Additionally, WeTV’s transactional subscription services (including fast track, rent, and EXPRESS) made up around 10% of its 2022’s annual income. Reflecting its ongoing appeal for consumers and emerging opportunities for advertisers, WeTV will be ramping up engagement with partners and advertisers with quarterly roadshows in the region in … [Read more...] about WeTV kickstarts 2023 with strong momentum for partnership and content
Global ad spending seen to grow 5.1% in 2012
New York – Global advertising spending in measured media is forecast to grow by 5.1 percent this year, according to analyst GroupM, down from its initial forecast of 6.3 percent late last year. In 2011, ad spending reached US$482 billion, up by 5 percent from 2010’s $459 billion, according to GroupM. The research firm also predicted that annual global ad spending in 2013 will increase by 5.3 percent to $533.2 billion. For the U.S. market, ad investment in measured media is expected … [Read more...] about Global ad spending seen to grow 5.1% in 2012
2011 global ad spend hit $85b, says GroupM study
2011 global ad spend hit $85b, says GroupM study Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM. North America led the pack in terms of overall digital ad spending with an estimated $34.5 billion; Asia-Pacific came in second with $24.8 billion followed by Western Europe with $21 billion, according to the study, … [Read more...] about 2011 global ad spend hit $85b, says GroupM study
