Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has been selected by Court TV to monetise its ad-supported streaming TV service. The deployment follows Court TV’s acquisition by Law&Crime in February 2026 and sees Court TV using Yospace’s industry-leading server-side ad insertion (SSAI) solution to deliver programmatic, one-to-one addressable ads. Law&Crime and Court TV are the leading multi-platform destinations and authority for true-crime and legal content, delivering … [Read more...] about Court TV selects Yospace for dynamic ad insertion
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New standard in digital ads
ABS-CBN is rolling out a new standard in digital advertising in the country with the launch of the “Digital Marketing Periodic Table of Elements,” a first-of-its-kind table of digital solutions that optimizes the creation of digital campaigns for advertisers, banking on ABS-CBN’s storytelling expertise and its expanding products and services on digital. … [Read more...] about New standard in digital ads
Global ad spending seen to grow 5.1% in 2012
New York – Global advertising spending in measured media is forecast to grow by 5.1 percent this year, according to analyst GroupM, down from its initial forecast of 6.3 percent late last year. In 2011, ad spending reached US$482 billion, up by 5 percent from 2010’s $459 billion, according to GroupM. The research firm also predicted that annual global ad spending in 2013 will increase by 5.3 percent to $533.2 billion. For the U.S. market, ad investment in measured media is expected … [Read more...] about Global ad spending seen to grow 5.1% in 2012
