Hoppr announces the launch of AI-powered server-side ad insertion (SSAI) mid-roll across live channels on StarHub, making premium TV advertising easier to access than ever. The partnership gives brands and agencies access to dynamically optimised ad pods, so every break is filled with the most relevant ads. The result is greater campaign efficiency, better use of inventory, and measurable results with guaranteed reach and frequency. Hoppr combines the storytelling power of TV with the … [Read more...] about Hoppr and StarHub bring smarter & more flexible TV advertising to Singapore with AI-powered SSAI
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Global ad spending seen to grow 5.1% in 2012
New York – Global advertising spending in measured media is forecast to grow by 5.1 percent this year, according to analyst GroupM, down from its initial forecast of 6.3 percent late last year. In 2011, ad spending reached US$482 billion, up by 5 percent from 2010’s $459 billion, according to GroupM. The research firm also predicted that annual global ad spending in 2013 will increase by 5.3 percent to $533.2 billion. For the U.S. market, ad investment in measured media is expected … [Read more...] about Global ad spending seen to grow 5.1% in 2012
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