SÃO PAULO – While a six-time championship did not materialise for Brazil, the country’s passion for football resulted in excellent ratings for Globo during the recently concluded 2018 FIFA World Cup in Russia. The accumulative reach with 56 games, which were broadcasted live by the network on open TV in Brazil, exceeded 181 million people. During the Cup, the average daily reach during the games was about 103 million people. In all of the games the Brazilian team … [Read more...] about Globo accumulates reach of over 181 million with World Cup coverage
Globo
Globo’s World Cup coverage grows in ratings
RIO DE JANEIRO – As the FIFA World Cup takes place in Russia, Globo has been providing Brazilians with active coverage of the major global event. Currently, the Brazilian network’s ratings for the first part of the World Cup in Russia have grown in relation to the 2014 World Cup in Brazil. The FIFA World Cup in Russia, from its beginning on June 14 to July 1, had garnered a daily reach of more than 99 million people in the PNT (national television panel), between 7am and … [Read more...] about Globo’s World Cup coverage grows in ratings
Globo licenses three telenovelas to Albavisión
SÃO PAULO – Globo has just licensed three plots from its 2018 catalog to Latin American group Albavisión, of which the titles are Rock Story, Edge of Desire and The Big Catch. The telenovelas are some of the company’s highlights for the 2018 NATPE Budapest and will air in Honduras, Nicaragua, Dominican Republic, Peru and Paraguay. A longtime partner of Globo, the Albavisión Group is a large player in the Latin America region and has invested in Brazilian dramaturgy for many years, … [Read more...] about Globo licenses three telenovelas to Albavisión
Globo’s “Segundo Sol” tops TV and social media ratings
RIO DE JANEIRO – The telenovela Segundo Sol, meaning Second Sun, that debuted on Globo’s prime time in May has topped TV and social media ratings. About to celebrate one month on air in the 9pm time slot, the telenovela recorded an average daily reach (individuals who watched at least one minute of the telenovela per day) of over 44 million people in the first month. The cumulative reach was approximately 145 million people from its premiere until June 9. Written by … [Read more...] about Globo’s “Segundo Sol” tops TV and social media ratings
Globo’s special coverage of the 2018 World Cup
BRAZIL – Globo has prepared special coverage of the FIFA World Cup in Russia for its 100 million daily viewers, involving 400 professionals dedicated to the event, a panoramic studio in the Red Square, technological innovations and special programming. In Brazil, Globo will broadcast all off the tournament’s matches, 56 of which will be live, as well as the highlights from eight other matches held at concurrent times. TV news shows and programs will be anchored from a studio … [Read more...] about Globo’s special coverage of the 2018 World Cup
Globo restructures its channels in the country
During Globo’s first event organized for the Portuguese trade, the company introduced some novelties in the brand and channels, as well as Globo’s addition to cable provider Meo. Globo welcomed representatives from ad agencies, advertisers and providers in Lisbon, Portugal, to presente the restructured brand and TV channels in the country. Marked by the Brazilianness concept, the main rebranding theme, the event also included the announcement of Globo’s addition to Pay TV provider … [Read more...] about Globo restructures its channels in the country
