BRAZIL – Globo has prepared special coverage of the FIFA World Cup in Russia for its 100 million daily viewers, involving 400 professionals dedicated to the event, a panoramic studio in the Red Square, technological innovations and special programming.
In Brazil, Globo will broadcast all off the tournament’s matches, 56 of which will be live, as well as the highlights from eight other matches held at concurrent times. TV news shows and programs will be anchored from a studio assembled especially for the event at the Red Square in the heart of Moscow, next to the Kremlin.
Globo is one of the only two Brazilian companies to broadcast from this emblematic location in the city, alongside only nine other networks from around the world.
In addition to all the press coverage, Globo’s international channels will broadcast the Conexão Rússia (Russia Connection) program to their over 3 million subscribers worldwide throughout the championship. The program was created especially for the event and aims to capture and transmit the excitement during the World Cup. With reports on behavior, curiosities and events, it will follow Brazilians from different regions, foreigners who are in Brazil and players’ families to show the essence of what it means to be a Brazilian fan.
The World Cup coverage will include a total of 600 hours integrated across Globo, SporTV and Globoesporte.com, along with 400 professionals dedicated to the event in the three platforms, half of them working in Russia. The 23 news crews will be scattered throughout the host cities or assigned to follow some of the participating national teams.
For the first time since 2002, Globo’s hosts will anchor the network’s TV news shows from a studio assembled especially for the event at the Red Square. Sophisticated augmented reality technologies will be used there, an evolution from the 2016 Rio de Janeiro Olympic Games. Production control in Brazil will then finalize the productions.
The background for the studio is a glass wall that features a panoramic view of the Red Square. Bringing together technology and creativity, the space was multiplied, generating a 180-degree panorama of the postcard landscape. Augmented reality and artistic effects, such as match schedules and player images, will be placed on the walls and on the floor, which has a LED video screen.
Globo’s coverage aims to encompass portability, mobility and agility. The first time that Mobile Broadcasting Units will not be used, all news crews will instead be equipped with a kit composed of a laptop, a light camera and live broadcasting equipment, which uses the 4G network. This system allows the journalists to produce material and go live anywhere from Russia, for viewers to receive information quickly.
In addition, correspondents Marcelo Courrege and Pedro Vedova will remain in Moscow during the World Cup, while other reporters will be scattered throughout the competition’s host cities or will closely follow other national teams such as Argentina, Portugal and Germany, the current world champion. Globo will also feature a team of narrators and commentators in Russia, formed by a number of experts such as narrator Galvão Bueno and former soccer player Ronaldo.