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TVNZ wants to capture lost youth via Facebook

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TVNZ wants to capture lost youth via Facebook

January 20, 2011 by TVA Editor

TVNZ is rebranding its digital channel TVNZ6 to a youth-focused channel called U. The new-look channel will launch on March 13 and target New Zealand youth aged 15-24. The broadcaster has formed a partnership with social networking site Facebook, in a bid for integration and closer relationships with viewers. U will feature a hosted block of content from 4pm to 7pm daily, driven by a live Facebook application. See more at: http://www.u.tvnz.co.nz/

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, audience, avod news, broadcaster news, Channel U, Co-Productions, Content Distribution, content news, Digital+, entertainment news, Facebook, format licensing, format sales, FOUR, k-drama news, media news, MediaWorks, OTT news, teens, TVNZ, youth

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