CNN’s global coverage of the Royal Wedding of Prince William and Kate Middleton (today at 4pm, SG/HK time) will incorporate Facebook, Twitter and iReport, the network’s global participatory news community, into its television programming. These on-air integrations will enable consumers to share in the experience with their family and friends in real-time, as well as contribute first-person perspectives on the day’s events. The primary social media integrations on CNN’s and CNN International’s simulcast of the special coverage of the Royal Wedding will include: Twitter: Utilizing the hashtag #CNNtv, CNN will solicit responses and reaction from viewers on Twitter during the live broadcast. Selected tweets from viewers will be displayed alongside the live video coverage in a ‘slow stream’; Facebook: During the live broadcast, the lower third also will feature select Facebook Status Updates; CNN Scan It: Special two-dimensional barcodes will appear throughout CNN’s special coverage of the Royal Wedding prompting viewers with smartphones to “scan” the code, which automatically loads the CNN Mobile Royal Wedding Planner – no typing required. Additionally, the winner of CNN’s Royal Wedding iReporter Contest, Jason Sauter of Orlando, Florida, will travel to London to join CNN’s Royal Wedding team, and will appear during the network’s special coverage beginning on Thursday. CNN also is issuing an open invitation for people to share their Royal Wedding experiences via iReport, by visiting http://on.cnn.com/fucnKE. Select vetted iReports about the Wedding will be featured throughout CNN’s television coverage of the wedding.
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