Singapore – CNBC has announced a new 10-episode season of its CNBC Meets series, which premiered in Asia Pacific on March 23. The first episode featured an in-depth interview with former U.S president, Bill Clinton, in his home town of Little Rock as he reflects on key moments in his life. The half-hour programme series, sponsored by Bank of America Merril Lynch, is hosted by CNBC presenter Tania Bryer as she profiles some of the world’s most influential high-flyers and examine … [Read more...] about New season of “CNBC Meets” in Asia
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CNBC goes “Inside China”
Singapore and Beijing – CNBC today announced that it is launching Inside China, a new monthly half-hour programme providing fresh, original and in-depth coverage of China, on March 15. CNBC’s Eunice Yoon will present the programme, which will provide viewers with a front row seat to the historic changes shaping the country. Yoon will travel around the country covering the trends that are defining the new China and influencing the world. The show kicks off with a focus on … [Read more...] about CNBC goes “Inside China”
CNBC launches ad campaign to thank viewers across Asia Pacific
Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX). Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia … [Read more...] about CNBC launches ad campaign to thank viewers across Asia Pacific
CNBC Asia Pacific appoints Pauline Seow to regional ad sales team
Singapore – CNBC has appointed Pauline Seow to its Asia Pacific team as Regional Sales Director of Advertising Sales for Hong Kong, Taiwan and the Philippines. Seow will report to Junji Sumitani, Vice President, Advertising Sales, CNBC Asia Pacific, and will be based in Hong Kong. She will assume her new role immediately. Seow will lead the development of integrated solutions across CNBC platforms spanning digital, TV, mobile and events. In addition, she will … [Read more...] about CNBC Asia Pacific appoints Pauline Seow to regional ad sales team
CNBC claims top spot in Asia Pacific
Singapore – The Pan Asia-Pacific Cross Media Survey (PAX) reaffirmed CNBC’s position as the number one international business and financial news channel, with 77% more monthly viewers than its nearest competitor, and the preferred choice for affluent viewers in the region. The survey also revealed that viewers spend more time watching CNBC than any other international business news channel in Asia Pacific. The survey was based on Q4 2011 to Q3 2012 results taken from in 10 … [Read more...] about CNBC claims top spot in Asia Pacific
CNBC embarks on pan-Asian campaign for Squawk Box
Singapore – CNBC has launched a pan-Asian advertising campaign to strengthen awareness of its flagship morning programme, Squawk Box, by promoting the network’s extensive coverage of the biggest stories of the moment—the U.S. elections and China’s transition. The campaign titled Their Call, Your Money, geared towards audience tune-in for Squawk Box, features online and TV ads across the network and is accompanied by print ads running in the Wall Street Journal Asia, … [Read more...] about CNBC embarks on pan-Asian campaign for Squawk Box
