Singapore – The Pan Asia-Pacific Cross Media Survey (PAX) reaffirmed CNBC’s position as the number one international business and financial news channel, with 77% more monthly viewers than its nearest competitor, and the preferred choice for affluent viewers in the region. The survey also revealed that viewers spend more time watching CNBC than any other international business news channel in Asia Pacific. The survey was based on Q4 2011 to Q3 2012 results taken from in 10 markets. 

CNBC, which provides 24 hours of live business and financial analysis to 390 million households globally, outreaches its nearest competitor in all PAX markets including Australia, Bangkok, Hong Kong, India, Jakarta, Kuala Lumpur, Manila,