BIG MAGIC, the flagship general entertainment channel from Reliance Broadcast Network, has announced the inking of a carriage deal with DD Direct+, following its distribution alliance with digital DTH service provider Videocon d2h. The deal expands the channel's reach across Hindi-speaking markets. BIG MAGIC offers an eclectic mix ranging from family dramas, reality shows and cookery shows to game shows, weekend movies and more. Speaking on the occasion, Mr. Sunil Kumaran, Business Head, BIG … [Read more...] about BIG MAGIC to be carried on DTH provider DD Direct+
BIG MAGIC
Reliance Broadcast Network launches BIG CBS LOVE campaign
Mumbai – Reliance Broadcast Network and CBS Studios International have embarked on a joint venture channel, BIG CBS LOVE, taking advantage of the impending digitisation with the launch of its campaign ‘Subscribe To Love On Your Set Top Box’. The campaign is launched on the back of Reliance Broadcast Network’s very successful campaign ‘Choose Your Set-Top-Box Wisely’, which aims to increase awareness about digitisation and empower consumers with information, … [Read more...] about Reliance Broadcast Network launches BIG CBS LOVE campaign
Reliance Broadcast Network’s BIG MAGIC to be available on Reliance Digital TV
Mumbai - BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland states from the Reliance Broadcast Network stable, will now be available to all viewers of the Reliance Digital TV platform. BIG MAGIC will replace Imagine TV on Reliance Digital TV, going national and increasing its reach by 4.5 million digital homes. Prior to this partnership, BIG MAGIC already had a reach of 10 million households via cable operators. This move allows BIG MAGIC immediate, wide … [Read more...] about Reliance Broadcast Network’s BIG MAGIC to be available on Reliance Digital TV
Reliance rolls out digitisation campaign
Mumbai – Reliance Broadcast Network is now taking its “Choose Your Set-Top-Box Wisely” initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP), with the second leg of this campaign. This campaign will serve the purpose of driving awareness of impending digitisation and empowering consumers to make the right choice when choosing a DTH/Set Top box. Additionally the campaign also provides operators a chance to build preference and equity for their … [Read more...] about Reliance rolls out digitisation campaign
Warriors and Divas
India – Lucha Libre USA has entered a long-term partnership with Indian multi-media entertainment conglomerate Reliance Broadcast Network, to broadcast its Masked Warriors series, on the network’s bouquet of channels. Season one of Masked Warriors will air simultaneously on the network’s English entertainment channel BIG CBS Prime, and its regional entertainment channel – BIG MAGIC – targeted at the states of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand, … [Read more...] about Warriors and Divas
TV business proves Reliable
Reliance Broadcast Network Ltd. has achieved success with three of the CBS entertainment channels it broadcasts, according to data from TAM Media Research. The company, which entered into a joint venture with US television broadcaster CBS Studios international in August 2010, also launched its first Indian language channel Big Magic in April this year, in addition to the CBS ones. Three of these four channels – BIG CBS Prime, BIG CBS Love and BIG MAGIC have emerged as market leaders in … [Read more...] about TV business proves Reliable
