CNN International to expand live news programming
Changes include new business programming line-up, expanded newsgathering resources in Asia and new prime time shows
“Safe Steps” is a pan-Asian public service initiative that is the first-of-its-kind.
Digital cable is predicted to become the most popular TV platform in 2014.
The South American football package is now complete with the acquisition of the Copa Libertadores, Copa Sudamericana and Copa do Brazil. MP & Silva will own the rights until 2018.
The new programming, as well as a redesigned studio in Hong Kong, is the latest in a series of strategic moves made by CNBC in Asia Pacific, which included the launch of a new bureau in Beijing, the addition of a new feature programme “Inside China”, and the recent recruitment of Susan Li in Hong Kong.
A new report from Digital TV Research reveals that digital TV penetration in the Asia-Pacific region will be up 501 million homes between 2013 and 2020.
Seasoned sports broadcast executive Jammie Chen will be Country Director and Executive Producer Anthony Yu will oversee sports production, following the company’s recent partnership with the Chinese Professional Baseball League.
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