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03 Jun 2020

Tag: Asia-Pacific

Asia-Pacific Making Growth Waves 

The pay-TV ecosystem is reshaping in the Asia-Pacific region with the proliferation of new content, technology, social media, changing consumer expectation, government regulation, licensing and shift in advertising dollar. Yet, there is a potpourri of creative content and talent exploding in the region with government grants and incentives to inspire. This is certainly a new golden age for TV, with more and better programming being produced than ever before, both internationally and locally. As with subscription TV’s continued growth in the region, there are still challenges. Initiatives to improve pay-TV measurement in the region are critical as K. Dass examines the regions’ development in creativity and pay-TV growth.