Hong Kong/Singapore/Mumbai - According to Media Partners Asia (MPA), Asia- Pacific online video revenue is expected to reach US$35 billion by 2021, an average annual growth of 22% from US$13 billion in 2016. China will remain the largest market, accounting for 76% of Asia Pacific online video revenue by 2021. Japan, Australia, Korea and India will also be significant, in aggregate accounting for 17% of regional online video revenue by 2021. The report entitled, Asia-Pacific Online Video … [Read more...] about APAC online video forecasted at US$35b
APAC
Promotion at Scripps
Singapore- Scripps Networks Interactive, Asia-Pacific (SNI), announced the following promotions of key positions in the programming team to bring sharper focus and improved integration for the region’s expanding lifestyle channel portfolio. Carl Zuzarte has been appointed to Senior Vice President, Programming and Production. Raphael Phang has been promoted to Head of Programming across all of Scripps Networks Interactive brands in Asia-Pacific. In a newly created role, Elise Ching has been … [Read more...] about Promotion at Scripps
CNN appoints APAC head
CNN International Commercial has appointed David Collet to Senior Director of Content Sales and Partnerships in the Asia-Pacific region. Based in Singapore, Collet is responsible for increasing content and services available for CNN’s international affiliates and partners. He will work with existing and new TV and digital publishers across the region to license CNN’s award-winning content, reporting, consultancy and training, as well as launch CNN-branded linear and digital channels. The … [Read more...] about CNN appoints APAC head
Zee launches new APAC division
Singapore / Mumbai- The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian Media businesses in the region for Advertising Sales. ‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian population in the key markets across the region. A similar model is currently operational in the MENAP region where ZEE has … [Read more...] about Zee launches new APAC division
TRESemmé teams up with E!
Singapore – NBCUniversal International Television’s channels division knows what women want to watch and wear. The entertainment powerhouse continues to distinguish itself in the marketing-to-women arena via an APAC sponsorship package with TRESemmé – a haircare brand that inspires fashion and style with their suite of professional products for the modern female consumer. In addition to the U.S., TRESemmé’s sponsorship on E! covers the Philippines, Australia … [Read more...] about TRESemmé teams up with E!
2014 ARRIS research reveals consumers are finding new ways to get personalised entertainment
Singapore – The ARRIS 2014 Consumer Entertainment Index, launched in APAC on June 18, reveals consumer demand for personalised entertainment is driving several key trends in global content consumption, with significant implications for tomorrow’s entertainment services. Broadcast TV remains the staple of in-home entertainment, with a near universal 96% penetration rate in the APAC region and new implications for multi-screen and multi-room viewing. The vast majority of APAC … [Read more...] about 2014 ARRIS research reveals consumers are finding new ways to get personalised entertainment
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