Singapore / Mumbai– The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian Media businesses in the region for Advertising Sales.

‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian population in the key markets across the region. A similar model is currently operational in the MENAP region where ZEE has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of ZEE channels.

ZEE’s APAC’s region currently distributes eleven South Asian channels in the region targeting the diaspora population, apart from five localized channels for the local mainstream viewers. ZEE has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.

ATL Media APAC will represent media businesses including TV, Radio, Print and Digital in the region.