Singapore – The remote control is no longer the only TV viewing accessory. 75% of Singaporean women use their smartphones while watching TV – leading the trend in South East Asia. This was one of the many fascinating insights revealed at NBCUniversal International Television’s High Heeled Warriors research presentation on women’s content consumption habits. Whether they “like” a brand; tweet about a TV show; follow a celebrity, post comments on a fan page … [Read more...] about High Heeled Warriors
NBCUniversal International Television
Singapore – With NBCUniversal International Television’s entire portfolio available for TV Everywhere authenticated simulcast in Asia, NBCUniversal becomes the first U.S. studio to launch this service in Taiwan, hot on the heels of recent deals in Malaysia and Singapore. “We are excited to be at the forefront in delivering channels in Asia and particularly the first in Taiwan to provide solutions for our audiences to consume U.S. content,” said Christine Fellowes, … [Read more...] about NBCUniversal’s premium content available in Asia
Singapore/London – NBCUniversal International Television announced the promotion of Justin Che to the newly created role of Managing Director, International Television, Asia-Pacific. In this new position, Che will lead the company’s television business across Asia-Pacific, overseeing both content distribution and channels for the region from the company’s Singapore office. Che’s will report to Belinda Menendez, President, NBCUniversal International Television Distribution … [Read more...] about NBCUniversal International Television appoints Managing Director
Singapore – NBCUniversal International Television is strengthening its foothold in the Singapore pay-TV landscape with cable TV platform StarHub TV, reinforcing a partnership that began in 2008. Through strategic initiatives such as StarHub TV Anywhere, HD feeds and channel renumbering, the current partnership between the two companies will now go beyond traditional linear TV distribution, catering to the growing demands and consumption habits of Singapore’s pay-TV audiences. … [Read more...] about NBCUniversal International Television strengthens partnership with StarHub
Singapore – NBCUniversal International Television’s channels division knows what women want to watch and wear. The entertainment powerhouse continues to distinguish itself in the marketing-to-women arena via an APAC sponsorship package with TRESemmé – a haircare brand that inspires fashion and style with their suite of professional products for the modern female consumer. In addition to the U.S., TRESemmé’s sponsorship on E! covers the Philippines, Australia … [Read more...] about TRESemmé teams up with E!
Singapore – DIVA – Asia’s women’s entertainment channel teams up with CNBC – the leading business and financial news network – on Running The Show, a 30-minute special that takes a look into the lives of some of the most influential female figures today. The programme marks the return of premium perfumer and luxury fashion house Hugo Boss on DIVA, with an evolved partnership based on creative solutions, involving on-air promotions, digital drives and content … [Read more...] about DIVA teams up with CNBC