The Asia Video Summit marked a successful return to Hong Kong, with almost 300 delegates attending the conference in person and virtually. Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of ‘The Making of Korea and the Model for Who’s Next?’, ‘Video at the Crossroads’, ‘Technology Taking Over’, ‘The State of Video 2023’ and ‘The Advance of Advertising’, with a special opening session to set the stage, led by Henry Tan, … [Read more...] about Video industry is set for greater growth as opportunities abound beyond traditional TV in Asia
Channel: OTT
ZEE5 Global introduces ‘SharePlay’ to enhance collective viewing experiences with the premier Kisi Ka Bhai Kisi Ki Jaan
ZEE5 Global, the world's largest streaming platform for South Asian content, introduced SharePlay with the OTT premiere of Salman Khan starrer blockbuster, Kisi Ka Bhai Kisi Ki Jaan. The feature allows the platform’s subscribers to watch content through FaceTime on iPhones and iPads for an enhanced collective viewing experience. This initiative is in line with ZEE5 Global’s commitment to create new experiences through best-in-class technology solutions across multiple touchpoints, … [Read more...] about ZEE5 Global introduces ‘SharePlay’ to enhance collective viewing experiences with the premier Kisi Ka Bhai Kisi Ki Jaan
Keshet International completes raft of scripted sales in CEE
Keshet International (KI) has inked multiple deals for scripted formats and finished tape in the CEE region, including its first format license for Duo Productions’ stylish 8x60’ relationship thriller, Too Much Love (L’homme qui aimait trop). The global content producer and distributor has sold the format rights to TV JOJ, one of the leading free-to-air broadcasters in Slovakia. Originally created by prolific Canadian writing duo Michel d'Astous and … [Read more...] about Keshet International completes raft of scripted sales in CEE
Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
PCCW and CANAL+ forge strategic partnership to accelerate growth of Viu
PCCW Limited (PCCW) and CANAL+ Group (CANAL+) jointly announced today the formation of a strategic partnership to accelerate the growth of Viu, a leading pan-regional OTT video service with presence across Asia, the Middle East, and South Africa. As a result of the transaction, CANAL+ will become a significant minority shareholder in Viu through a staggered investment of US$300 million* which includes an initial investment of US$200 million resulting in CANAL+ holding a 26.1% stake in Viu. In … [Read more...] about PCCW and CANAL+ forge strategic partnership to accelerate growth of Viu
GlobalData forecasts Malaysia SVoD household penetration to reach 41% in 2027
The household penetration of subscription video on demand (SVoD) services in Malaysia is expected to increase from 22% in 2022 to 41% in 2027, driven by the increasing consumer preference towards SVoD platforms as broadband services continue to improve in the country, forecasts GlobalData, a leading data and analytics company. GlobalData’s Malaysia Subscription Video on Demand (SVoD) Forecast (Q2 2023) reveals that SVoD subscriptions in the country will increase at a CAGR of 15% over the … [Read more...] about GlobalData forecasts Malaysia SVoD household penetration to reach 41% in 2027