The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
Channel: OTT
PCCW and CANAL+ forge strategic partnership to accelerate growth of Viu
PCCW Limited (PCCW) and CANAL+ Group (CANAL+) jointly announced today the formation of a strategic partnership to accelerate the growth of Viu, a leading pan-regional OTT video service with presence across Asia, the Middle East, and South Africa. As a result of the transaction, CANAL+ will become a significant minority shareholder in Viu through a staggered investment of US$300 million* which includes an initial investment of US$200 million resulting in CANAL+ holding a 26.1% stake in Viu. In … [Read more...] about PCCW and CANAL+ forge strategic partnership to accelerate growth of Viu
GlobalData forecasts Malaysia SVoD household penetration to reach 41% in 2027
The household penetration of subscription video on demand (SVoD) services in Malaysia is expected to increase from 22% in 2022 to 41% in 2027, driven by the increasing consumer preference towards SVoD platforms as broadband services continue to improve in the country, forecasts GlobalData, a leading data and analytics company. GlobalData’s Malaysia Subscription Video on Demand (SVoD) Forecast (Q2 2023) reveals that SVoD subscriptions in the country will increase at a CAGR of 15% over the … [Read more...] about GlobalData forecasts Malaysia SVoD household penetration to reach 41% in 2027
ZEE5 Global announces the World Digital Premiere of Salman Khan starrer – Kisi Ka Bhai Kisi Ki Jaan
ZEE5 Global, the world's largest streaming platform for South Asian content, today announced the world digital premiere of Kisi Ka Bhai Kisi Ki Jaan on 23rd June 2023. After bringing forth Salman Khan’s biggest entertainers - Radhe and Antim: The Final Truth, ZEE5 Global is set to bring forth another blockbuster movie - ‘Kisi Ka Bhai Kisi Ki Jaan’. Besides the Megastar Salman, the movie also features Pooja Hegde, Daggubati Venkatesh, Jagapathi Babu, late actor Satish … [Read more...] about ZEE5 Global announces the World Digital Premiere of Salman Khan starrer – Kisi Ka Bhai Kisi Ki Jaan
Global Masterpieces following up ‘The Glory’ Studio Dragon Unveils Second Half Lineup to Continue K-Drama Fever
Studio Dragon, a premium storyteller group, is poised to continue the worldwide phenomenon of "The Glory" in the second half of the year by presenting a remarkable lineup of global masterpieces. Regarding Netflix series, the captivating journey begins with "Celebrity" on June 30th, followed by "Song of the Bandits," "Gyeongseong Creature," "Sweet Home 2," and "Doona!", and for Disney+ Originals, "Shadow Detective" is set to captivate audiences across the globe. "Celebrity" portrays the glamorous … [Read more...] about Global Masterpieces following up ‘The Glory’ Studio Dragon Unveils Second Half Lineup to Continue K-Drama Fever
From Stage to Screen: Zee Theatre and ZEE5 Global Redefine the Theatre Viewing Experience on OTT
Global Theatre is embarking on an exciting new trajectory with some of the most celebrated Zee Theatre teleplays all set to stream via a world digital premiere on ZEE5 Global from 9th June 2023 onwards. The line-up includes the Gajraj Rao starrer 'Gunehgaar', the psychological drama 'Kusum Manohar Lele' starring Shweta Basu Prasad and director Seema Pahwa's star-studded literary anthology 'Koi Baat Chale.' These nuanced teleplays with relatable characters and truly … [Read more...] about From Stage to Screen: Zee Theatre and ZEE5 Global Redefine the Theatre Viewing Experience on OTT