The Asia Video Industry Association (AVIA) has made a series of significant changes to its line-up of conferences and seminars for the second half of 2024. Most notably the December OTT Summit will become an ‘advertising first’ event, making this the key video industry conference that examines and understands the evolution of the advertising ecosystem and its impact on broadcasting and streaming. Korea in View (Seoul, 29 August): Building on the success of the inaugural 2022 … [Read more...] about AVIA Unveils Big Updates to Events for Second Half of 2024
The Asia Video Industry Association
Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services