Reliance Broadcast Network Ltd. has achieved success with three of the CBS entertainment channels it broadcasts, according to data from TAM Media Research. The company, which entered into a joint venture with US television broadcaster CBS Studios international in August 2010, also launched its first Indian language channel Big Magic in April this year, in addition to the CBS ones. Three of these four channels – BIG CBS Prime, BIG CBS Love and BIG MAGIC have emerged as market leaders in … [Read more...] about TV business proves Reliable
Ratings
VMAs propel MTV to the top
Singapore —The 2011 MTV Video Music Awards (VMAs) scored the highest ratings ever in the past decade for the award show, according to data released by Kantar Media. The channel also led as the number one cable channel during the same day repeat on Monday, 29 August. This year’s show gave MTV its highest market share with 18 per cent amongst all cable channels (in the 15 to 34 age group). This was driven by viewers aged 25 to 34, where the programme rated at 2.42 per cent with an … [Read more...] about VMAs propel MTV to the top
Indonesia hungry for more TV
Ramadan has seen a surge in TV viewers and consumption level in Indonesia. Compared to regular months, there were 14 per cent more TV viewers during Ramadan 2010. Viewers are also watching more TV, spending 4 hours and 40 minutes compared to 4 hours and 16 minutes during regular months. According to Nielsen, there are several explanations for this. First, consumers prefer to stay home and watch TV, which airs religious programs during this time. Additionally, school holidays during this period … [Read more...] about Indonesia hungry for more TV
Mobile devices more popular than ever
Hong Kong – Sales of mobile devices such as smart phones and tablets are at its highest as demand for greater mobility and more information on-the-go continues to grow. According to GfK, retail tracking of Hong Kong in the first six months of 2011 revealed sales of more than 1.7 million smart phones worth some USD 735 million — translating to a massive 68 per cent growth over the same period last year. In the first half of 2010, there were only 22 smart phone models using the Android OS, … [Read more...] about Mobile devices more popular than ever
Pawn soars in Singapore
Singapore – History channel’s Pawn stars is now the number one factual series among all cable subscribers in Singapore during primetime on Monday nights, and viewership for Season 3 has also doubled over Seasons 1 and 2, according to Kantar Media Singapore. Additionally, AGB Nielsen Malaysia reported that the show is also winning its time slot in Malaysia among men and affluent viewers. The network’s success follows that of its American counterpart, where Pawn Stars and … [Read more...] about Pawn soars in Singapore
Multi-platforms draw multi-million viewers
Multi-platform offerings of the 2011 Formula One season on ESPN STAR Sport’s various channels (STAR Sports, ESPN HD and online via the ESPN Player), have resulted in the content provider drawing more than 20 per cent of total pay-tv audiences in Malaysia. The inaugural race at the Australian Grand Prix confirmed Malaysia’s reputation as a major motorsport-viewing nation, as the event saw nearly 25 per cent more male cable viewers aged 15 years old and above tuning in to the live … [Read more...] about Multi-platforms draw multi-million viewers