London – The role of Big Data in the TV world is causing ripple effects around the industry. Companies are offering more subscription-based and registration services and collecting vast amounts of data about audiences and users. However most of the potential is still going unused. These are some of the key findings in a new paper from GfK, the trusted source of relevant market research and consumer information. ‘Big Questions, Big Answers: Will harnessing smart data for audience … [Read more...] about Big Data in the TV world
GfK
GfK becomes majority shareholder in Genius Digital
Nuremberg/London – Following a further round of investment, GfK announced on May 28 that it has become the majority shareholder in Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry. The current engagement continues the strategic partnership established in September 2013. This investment will help GfK to better meet the increasingly complex analysis needs of pay-TV operators by enriching its powerful audience measurement solutions with … [Read more...] about GfK becomes majority shareholder in Genius Digital
Three-quarter of flat panel TVs sold in Vietnam is an LED
HO CHI MINH – LED TVs are readily being adopted and growing in prevalence in Vietnam. Rising awareness and technological sophistication of consumers in the developing market have been heightening demand for this TV type, which sold over 730,000 units in 2012, representing a 176 percent surge in volume sales compared to the previous year. Findings from GfK retail audit showed the LED TV segment in Vietnam commencing the year with less than 20 percent volume share of the overall TV market in … [Read more...] about Three-quarter of flat panel TVs sold in Vietnam is an LED
Adoption of Internet-enabled TVs in the Philippines doubled
The Philippines is continuing its rapid pace of upgrading from the traditional CRT TVs to the newer flat screen technology with the latest high tech functions. According to GfK Philippines findings, flat panel TV is currently the key product category driving growth of the consumer electronics sector with its 55% value growth registered in the first seven months of 2012. During this tracking period, GfK reports revealed consumers in the Philippines spend an estimated US$357 million on nearly … [Read more...] about Adoption of Internet-enabled TVs in the Philippines doubled
Over 1.2 million flat panel television sets sold in Malaysia in the last 12 months: GfK Malaysia
Kuala Lumpur - Malaysians are buying more television sets and a gradually growing proportion are buying those that come enhanced with LED backlit or Internet connectivity features, or a combination of both, according to GfK Malaysia. Retail audit findings by the global leading market research company revealed these emerging trends in the fast growing USD629 million Malaysian TV market, which registered 50 percent in volume and 17 percent in value growth in the last 12 months. LED TVs are rising … [Read more...] about Over 1.2 million flat panel television sets sold in Malaysia in the last 12 months: GfK Malaysia
Mobile devices more popular than ever
Hong Kong – Sales of mobile devices such as smart phones and tablets are at its highest as demand for greater mobility and more information on-the-go continues to grow. According to GfK, retail tracking of Hong Kong in the first six months of 2011 revealed sales of more than 1.7 million smart phones worth some USD 735 million — translating to a massive 68 per cent growth over the same period last year. In the first half of 2010, there were only 22 smart phone models using the Android OS, … [Read more...] about Mobile devices more popular than ever
