Singapore – Singapore Telecommunications Limited (SingTel) has unveiled a major acquisition deal with FOX International Channels (FIC) to offer 40 of the broadcaster’s channels on mio TV, most of which will be available from October 1. FIC is one of the largest international broadcasters of globally recognised branded subscription television channels. The suite of channels making their debut on mio TV cuts across a wide range of genres and includes top-rated channels such as National … [Read more...] about mio TV announces landmark deal with FOX International Channels
Marketing Trends
Leading kids broadcasters to attend Asian Animation Summit in Kuala Lumpur
Toronto, Canada – The first annual Asian Animation Summit (AAS) will take place on December 10 and 11 at the InterContinental Kuala Lumpur, Malaysia. Several prominent international broadcasters have already confirmed their attendance, including: Nickelodeon International; Disney Channels Worldwide; Corus Entertainment; BBC Worldwide; and Super RTL. Several Asian broadcasters have also confirmed their intention to attend, including: Australia’s ABC TV; Malaysia’s Media Prima … [Read more...] about Leading kids broadcasters to attend Asian Animation Summit in Kuala Lumpur
MTV presents Malaysian version of Pimp My Ride
Singapore/Malaysia/Philippines — MTV is premiering a Malaysian version of the popular car makeover programme Pimp My Ride, on MTV SEA in November. The broadcaster has partnered with Malaysia’s leading mobile telecommunications provider, Celcom Axiata Berhad, to present the show. The partnership will see MTV offering Xpax subscribers the opportunity to win vehicle makeover packages via the Whatchuwant? contest. Pimp My Ride Malaysia takes an owner whose vehicle is in serious … [Read more...] about MTV presents Malaysian version of Pimp My Ride
HBO Asia and Australia’s ABC TV enter first drama co-production
Singapore – HBO Asia and Australia’s ABC TV are currently collaborating in Singapore on Serangoon Road, an Australia/Singapore prime-time drama co-production starring Joan Chen and Don Hany. The co-production companies participating in this series are Perth’s Great Western Entertainment and Singapore’s Infinite Studios. The financing partners include HBO Asia, ABC TV and ABC Commercial, ScreenWest, and international distributors Content Television and Digital, a division … [Read more...] about HBO Asia and Australia’s ABC TV enter first drama co-production
McDonald’s offers Strawberry Shortcake Happy Meal
American Greetings Properties (AGP) and MediaLink, AGP’s licensing agent in Asia, have teamed up with McDonald’s to launch a Strawberry Shortcake kids’ Happy Meal promotion throughout Asia. McDonald’s began rolling out its Strawberry Shortcake premiums on August 9 in Malaysia and Brunei, and from October will continue through January 17, 2013, at participating restaurant locations in Indonesia, the Philippines, Thailand, Singapore, Hong Kong and Macau. The fast food … [Read more...] about McDonald’s offers Strawberry Shortcake Happy Meal
E! Entertainment Television refreshes look and tagline
Singapore – The International Networks division of NBCUniversal International Television announced that E! Entertainment Television is refreshing its logo, on-air look and tagline in Asia and around the world. The all-new E! will be revealed across the region on 23 September 2012. The channel’s new look and logo, “Pop of Culture” tagline and talent-driven brand campaign help bring this to life, evolving and extending the E! brand. E! also welcomes new shows including … [Read more...] about E! Entertainment Television refreshes look and tagline