Singapore – The International Networks division of NBCUniversal International Television announced that E! Entertainment Television is refreshing its logo, on-air look and tagline in Asia and around the world. The all-new E! will be revealed across the region on 23 September 2012.

The channel’s new look and logo, “Pop of Culture” tagline and talent-driven brand campaign help bring this to life, evolving and extending the E! brand. E! also welcomes new shows including Opening Act, from International Emmy Award-winning producer Nigel Lythgoe; and Married to Jonas, featuring Kevin Jonas, a member of the Grammy Award-nominated Jonas Brothers, and his wife Dani.

The new E! brand also includes the network’s popular web site, which re-launched internationally, in line with the U.S., on July 9. The site has been expanded and updated with a tablet-friendly redesign that improves functionality and user interaction. Enhancements have also been made to its high-res photo galleries and unique social integrations.

Christine Fellowes, Managing Director, Asia Pacific, Universal Networks International comments, “E!, as an iconic brand at the epicentre of pop culture, is evolving to stay current and relevant to audiences.”

In addition to the refresh in Asia, the new E! also rolls out in Latin America on September 1 and September 23 in all other markets including Australia, the UK, Italy, France and Germany.