Singapore - Discovery Networks Asia and Reader’s Digest Asia are teaming up for Discovery Channel Magazine, a bi-monthly magazine which will debut across the region from Feb. 22, 2008. The Singapore-based magazine will have an initial circulation of 100,000 copies (subscriptions and newsstands sales), primarily in Hong Kong, Singapore, Malaysia, and the Philippines. Secondary markets include China, Indonesia, Japan, Korea, Taiwan, Thailand, and Vietnam. The mag will roll out in other Asia … [Read more...] about Discovery Networks Asia and Reader’s Digest Asia to publish Discovery Channel Magazine
Marketing Trends
Discovery Networks Asia and Readers’ Digest Asia to publish Discovery Channel Magazine
Singapore - Discovery Networks Asia and Reader’s Digest Asia, part of The Reader’s Digest Association, Inc., global publisher and marketer of books, magazines, music and videos have partnered to launch Discovery Channel Magazine, a bi-monthly magazine to debut across the region on Feb 22, 2008. Comprising subscriptions and newsstands sales, Discovery Channel Magazine will have an initial circulation of 100,000 copies, primarily in Hong Kong, Singapore, Malaysia, and the Philippines. … [Read more...] about Discovery Networks Asia and Readers’ Digest Asia to publish Discovery Channel Magazine
IPTV subscriptions set to take off
Reading, England - By the end of 2010, there will be 39.6 million subscribers to Internet Protocol Television (IPTV) worldwide, up from fewer than 4 million in 2006, according to analyst firm Canalys. Canalys forecasts IPTV subscribers in the Asia Pacific will exceed 11 million by the end of the decade but notes the region’s huge potential will be restricted by regulatory issues, and infrastructure investment is needed to boost developing markets. “The IPTV markets in China, Japan … [Read more...] about IPTV subscriptions set to take off
35th International Emmy Awards Gala celebrity host and presenters announced
New York – The International Academy of Television Arts & Sciences has announced the line-up of celebrity host and presenters for the 35th International Emmy Awards Gala on Nov 19 in New York Roger Bart of Desperate Housewives will host the event, with presenters including Sam Waterston (Law & Order), Lorraine Bracco (Sopranos), Constance Marie (The George Lopez Show), Alan Cumming (X-Men 2, Cabaret), Rob Morrow (Northern Exposure, The Bucket List), Eric Bogosian (Talk Radio) and George … [Read more...] about 35th International Emmy Awards Gala celebrity host and presenters announced
Asia Media Festival set to make a bigger splash in 2007
Singapore – The Asia Media Festival 2007 (AMF 2007), the regional business platform for the media industry to be held Nov. 14 – Dec. 4 in Singapore, is set to grow this year with a marked increase in participation and the debut of several new events. Hosted by the Media Development Authority of Singapore and organized by Reed Exhibitions in collaboration with key industry partners, AMF 2007 is expecting 5,400 trade participants, 16% up on 2006. Among the new events will be the Apollo … [Read more...] about Asia Media Festival set to make a bigger splash in 2007
Thinking global, acting local for High School Musical 2
OverviewBased at the regional headquarters in Hong Kong, Simon George is responsible for directing the marketing strategies for Disney channelsacross the region, and overseeing the development of television franchises by working closely with other divisions of The Walt DisneyCompany. He joined the Company from Cartoon Network in October 2006 with extensive experience in marketing, brand management and commercial exploitation. His first major project in Asia -franchise management for the … [Read more...] about Thinking global, acting local for High School Musical 2
