Malaysia – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., has appointed Tina Tong as Country Manager for its Malaysia operations, effective since January 7. This is a newly created senior position, since the inception of the Malaysian operations in June 2011. In this role, Tong will be responsible for driving profitable growth for VIMN’s business in the country. She will be responsible for the P&L management of all local VIMN businesses, across … [Read more...] about VIMN Asia names Tina Tong as Malaysia’s Country Manager
Pimp My Ride
MTV presents Malaysian version of Pimp My Ride
Singapore/Malaysia/Philippines — MTV is premiering a Malaysian version of the popular car makeover programme Pimp My Ride, on MTV SEA in November. The broadcaster has partnered with Malaysia’s leading mobile telecommunications provider, Celcom Axiata Berhad, to present the show. The partnership will see MTV offering Xpax subscribers the opportunity to win vehicle makeover packages via the Whatchuwant? contest. Pimp My Ride Malaysia takes an owner whose vehicle is in serious … [Read more...] about MTV presents Malaysian version of Pimp My Ride
More MTV viewers across SE Asia in first quarter 2011
Singapore /Malaysia /Philippines - MTV reached over 575,000 more core young adult Southeast Asian cable viewers aged 15 to 34 in the first quarter of 2011 as compared to same period last year. The performance was driven by an increase of 101 percent in reach amongst Philippines viewers (CA 13-34). In the Philippines, the channel continued to maintain its ratings in the first quarter while competitors’ ratings decreased during this period. Average daily time spent on MTV experienced the … [Read more...] about More MTV viewers across SE Asia in first quarter 2011
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