Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX). Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia … [Read more...] about CNBC launches ad campaign to thank viewers across Asia Pacific
Country Focus
NBCUniversal International Television Production appoints Sarah Cooper as COO
Sarah Cooper, COO, NBCUniversal Intl TV Production London – Sarah Cooper has been appointed to the newly created role of Chief Operating Officer of NBCUniversal International Television Production, effective March 11. The announcement was made by Michael Edelstein, President, NBCUniversal International Television Production, to whom she will report. Based in London, Cooper will be integral to the management team Edelstein is continuing to build to drive strategic … [Read more...] about NBCUniversal International Television Production appoints Sarah Cooper as COO
The Walking Dead scores strong ratings in Southeast Asia
FOX International Channels (FIC) announced that the mid-season return of Season 3 of The Walking Dead, which premiered exclusively on FOX Movies Premium in Hong Kong and South East Asia on February 17, received strong ratings and beat the high viewership of the show’s previous seasons. The Walking Dead Season 3 premieres every Sunday at 10PM HKT/11PM MAL time, with the season finale on April 7, 2013, on FOX Movies Premium. According to AGB Nielsen Media Research, The Walking Dead 3’s … [Read more...] about The Walking Dead scores strong ratings in Southeast Asia
ITV Granada expands in Thailand
Hong Kong – ITV Granada, part of ITV Studios, has announced expansion of the channel's distribution in Thailand. ITV Granada is now offered through Thailand's latest IPTV operator MeTV, on the TOT platform. The latest distribution deal, which was handled by sales distribution partner Multi Channels Asia, demonstrates a growing demand for the channel throughout Asia and the Middle East. Simon Li, Channel Director, said, “We are delighted to be joining the MeTV family … [Read more...] about ITV Granada expands in Thailand
ABS-CBN tops February TV ratings
ABS-CBN Corporation has widened its lead over rival TV stations in February with an average audience share growing to 42%, 10 points higher than GMA Network’s 32%. Data from Kantar Media showed that more Filipino households across urban and rural areas watched ABS-CBN’s programmes as its total day share rose two points from 40% in January, while GMA suffered a one-point drop from 33% in the previous month. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that … [Read more...] about ABS-CBN tops February TV ratings
Asian Food Channel celebrates International Women’s Day
Singapore – The Asian Food Channel (AFC) will commemorate International Women’s Day by exclusively premiering two women-centric programmes this month. On March 12, 2013, AFC will exclusively premiere a brand new programme named Spice Goddess (13 x 30’), a series featuring talented chef, Bal Arneson. Born in a small town in Punjab, India, Chef Bal is no stranger to the art of Indian cuisine. She spent most of her time in the kitchen when she was a child and managed to … [Read more...] about Asian Food Channel celebrates International Women’s Day