The Walking Dead scores strong ratings in Southeast Asia
FOX International Channels (FIC) announced that the mid-season return of Season 3 of The Walking Dead, which premiered exclusively on FOX Movies Premium in Hong Kong and South East Asia on February 17, received strong ratings and beat the high viewership of the show’s previous seasons. The Walking Dead Season 3 premieres every Sunday at 10PM HKT/11PM MAL time, with the season finale on April 7, 2013, on FOX Movies Premium.
According to AGB Nielsen Media Research, The Walking Dead 3’s mid-season return in Malaysia made FOX Movies Premium the highest-rated western movie channel for the whole day with more than 1.5 times the ratings of the Season 3 premiere, nearly triple the 2012 mid-season premiere, more than double the 2012 season 2 average and more than 1.5 times the 2012-2013 average for the Sunday timeslot.
In Singapore, Kantar Media’s data showed that the series’ mid-season return made FOX Movies Premium the highest rated western cable channel for the whole day with ratings nearly double the season 3 premiere, more than quadruple the 2012 mid-season premiere, more than triple the 2012 season 2 average and more than double the 2012-2013 average for the Sunday timeslot.
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