Atlanta, GA -Castalia Communications, a leading independent producer and distributor of broadcast, satellite, cable and web-based content, has signed an agreement with the China International TV Corporation (CITVC) to distribute China Central Television (CCTV) in Latin America. CITVC is the commercial arm of CCTV, the national television network of the People's Republic of China. The multi-platform deal involves program syndication in Latin America. The news reinforces CITVC's 'Going Global' … [Read more...] about Castalia Communications inks deal with China’s CITVC to distribute CCTV programming in Latin America
Country Focus
APEC/ASEAN focus on pay-TV piracy
Jakarta - Detailed analysis of the destructive effects of pay-TV signal theft on economic and social development in Southeast Asia featured strongly throughout a series of government and industry meetings in Jakarta, Indonesia. The CASBAA-coordinated meetings were centered on an APEC and ASEAN symposium which covered the protection of broadcast content with officials drawn from 16 governments from around the Asia-Pacific region. The first day of the three-day programme was delivered in … [Read more...] about APEC/ASEAN focus on pay-TV piracy
Ad slump’s impact on Indian TV
World advertising spending is expected to reach US$490.5 billion dollars in 2009, according to Zenith Optimedia, slightly down from $491.6 billion in 2008. Whatever the final numbers there is no hiding from the fact that the global ad market is in the middle of a downturn that began in the third quarter of 2008 and has continued to worsen into early 2009. TV however, tends to perform relatively well in a shrinking ad market. Zenith points out that in the previous two downturns (in 1991-1992 and … [Read more...] about Ad slump’s impact on Indian TV
Indonesia in focus
According to the May 2008-issued ‘Indonesia in View’ report from the Cable and Satellite Broadcasters Association of Asia (CASBAA), with just 2 percent of over 40 million TV households, Indonesia’s pay-TV market penetration remained low compared with other Asian markets. However, pay-TV growth there had been brisk over the previous 12 months with legitimate pay-TV subscriptions (individual, residential and multi-dwelling households) doubling to 785,000 in Q1 2008. A newly … [Read more...] about Indonesia in focus
