Singapore – AXN has rolled out “Unlock Mitch McDeere”, a digital feature game, which provides users an opportunity to watch the first five minutes of new original series The Firm online. “Unlock Mitch McDeere” is an interactive platform exploring aspects of the protagonist’s life. As users explore the items that represent different facets of his life, they discover that by matching correct combinations, they will unlock short video montages that relate to an … [Read more...] about The Firm’s secrets
NewsFlash
Turner takes new Creative Direction
Hong Kong – Turner Broadcasting System Asia Pacific, Inc. has appointed Glenn Bartlett as Creative Director, to lead the company’s on-air and off-air creative direction. Based in Hong Kong and reporting to Lucien Harrington, Vice President of Branding and Communications, Bartlett is responsible for managing the creative strategy for Turner’s entertainment portfolio including Cartoon Network, POGO and Boomerang, while supporting the development of key kids’ franchises such … [Read more...] about Turner takes new Creative Direction
New perspective on news
Singapore – International news channel France 24 launches on Singtel’s mio TV today. The round the clock network offers programmes in English (Channel 41) and French (Channel 40), providing a French perspective on world news as well as in-depth analysis on pressing issues. Brice Bertrand, Distribution Director Asia Pacific, tells TV ASIA Plus that Singapore is an important market and France 24 aims to achieve 5,000 subscriptions in the first year. He adds that that there are plans to … [Read more...] about New perspective on news
Digital dreams
Singapore – MediaCorp VizPro International and Singapore infocomm Technology Federation (SiTF) are jointly organizing the Asia Pacific ICT Summit 2012 (APICTS 2012) with the theme, “Success with Digital Engagement”. The event, held over two days at Marina Bay Sands from 13 to 14 March, will focus on major digital opportunities and challenges that are faced by both marketing and ICT specialists in the Asia Pacific region. Renowned regional speakers and key leaders from digital … [Read more...] about Digital dreams
News travels fast
Singapore – BBC World News is now the fastest growing news channel in Asia. According to the latest Ipsos PAX survey, it is also the number one international news channel consumed by Asia’s upmarket elites. The news network attracts more high net worth Individuals than any other international news or business channel (35.9 per cent), out-delivering the combined reach of Bloomberg Television and CNBC. BBC World News is also number one in cross-platform reach among upmarket elites, … [Read more...] about News travels fast
Quick march for TVB
Hong Kong’s Television Broadcasts Limited (TVB), has partnered QuickPlay Media for premium IP video distribution to power its myTV mobile TV service. Launched in November last year, the advertising-supported service, is using QuickPlay Media’s managed solutions including integrated live TV and VOD to stream approximately 70 TV programmes and 1,200 episodes to subscribers with Apple iPad, iPhone and Android devices. “Asia is one of the fastest-growing markets for the consumption … [Read more...] about Quick march for TVB
