Before the first question is asked on Kaun Banega Crorepati (KBC), India's leading brands have already locked their answer. Reinforcing its position as one of India's most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season unveils its compelling new theme - 'Sochna Padega’, celebrating the power of applied knowledge, advertisers have once again chosen to align with a … [Read more...] about Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television
NewsFlash
LENIN Set for Grand Digital Premiere on Zee 5 Global this August 7
Following a sensational theatrical run and emerging as the biggest blockbuster of Akhil Akkineni's career, LENIN is now gearing up for its much-awaited digital premiere. The action-packed rural entertainer will begin streaming exclusively on Zee 5 Global from August 7, giving audiences across the world another opportunity to experience one of Telugu cinema's biggest successes of the year from the comfort of their homes. Directed by Murali Kishor Abburu, LENIN features Akhil Akkineni in a … [Read more...] about LENIN Set for Grand Digital Premiere on Zee 5 Global this August 7
A+E Global Media to become a wholly owned Hearst Business
Hearst has announced an agreement with subsidiaries of The Walt Disney Company where Hearst will acquire Disney’s 50% interest in A+E Global Media for approximately $1.2 billion in cash. The transaction is expected to close in September, subject to customary closing conditions. Upon closing A+E Global Media will become a wholly owned Hearst business within its Entertainment group. “We thank our Disney colleagues for decades of successful partnership,” said Steven R. Swartz, president and … [Read more...] about A+E Global Media to become a wholly owned Hearst Business
New Baywatch heads to Prime Video in landmark multi-territory deal
The highly-anticipated, sun-soaked action-drama Baywatch is heading to Prime Video following a landmark multi-territory international deal with Fremantle. Produced by Fremantle and FOX Entertainment, the new series will premiere on Prime Video across Italy, Germany, France, Spain, Portugal, Benelux, Switzerland, Austria, Turkey, Canada, Latin America and India in 2027. As part of the agreement, the complete back catalogue of the iconic original series, comprising all nine seasons … [Read more...] about New Baywatch heads to Prime Video in landmark multi-territory deal
Ikegami to Demonstrate Latest-Generation UNICAM Product Range at IBC 2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM product range. Visitors to IBC stand 12.A31 will be able to get hands-on experience of Ikegami's latest generation cameras, viewfinders, camera-controllers and monitors. "A highlight of our IBC 2026 demonstration will be a new constant-aperture variable neutral density filter function which expands the creative potential of the UHK-X700 … [Read more...] about Ikegami to Demonstrate Latest-Generation UNICAM Product Range at IBC 2026
SEGA Appoints Black White Orange as Official Licensing Agent for Angry Birds in India
SEGA has appointed Black White Orange (BWO), India's leading brand licensing company, as the official licensing agent in India for Angry Birds, the globally loved entertainment franchise created by Rovio Entertainment Ltd. Under the partnership, BWO will spearhead the licensing and consumer products programme for Angry Birds across India, working closely with manufacturers, retailers and brand partners to develop officially licensed merchandise, strategic collaborations and engaging consumer … [Read more...] about SEGA Appoints Black White Orange as Official Licensing Agent for Angry Birds in India









