Singapore – A cross-platform 360-degree approach is increasingly the key to effective marketing for today’s companies. On the first day of the Asia Pacific ICT Summit (APICTS) 2012, Nic Hall, Head of Practice Areas, TNS Singapore, shared such insights on the best digital strategies to engage consumers during the session, “Everyone’s Human: The Truth About Online Consumers”. Hall said that utilizing both traditional and new media platforms creates synergy, allowing … [Read more...] about Going multi-platform at APICTS
NewsFlash
Discovery Kids debut in Asia
Mumbai – Discovery Networks Asia-Pacific (DNAP) today announced that it is launching Discovery Kids in the region, starting with India, Indonesia and the Philippines as the first markets. Discovery Kids seeks to entertain and educate children with content that triggers their curiosity and helps to develop their cognitive, social, and emotional skills, bringing families together by promoting co-viewing with parents. The target audience for Discovery Kids is children aged from four to twelve … [Read more...] about Discovery Kids debut in Asia
Rory Callaghan emerges at Shine Australia
Shine Australia has appointed Rory Callaghan to the newly created role of Executive Director. Callaghan, who previously held the title of Chief Executive Officer at Southern Star, will commence his position later this year. Reporting to President Shine Network & CEO Shine Australia - Mark Fennessy and Managing Director – Matt Campbell, he will be responsible for the growing catalogue of all Shine Group formats in Australia and New Zealand, in addition to those of Zodiak and Talpa where … [Read more...] about Rory Callaghan emerges at Shine Australia
Outdoor HD launches on Cignal
Singapore – Multi Channels Asia announced that Outdoor Channel has launched in HD on the Cignal DTH platform in the Philippines. Outdoor Channel HD will be part of Cignal's postpaid package plans from P590 and up. This latest carriage deal brings the total number of operators that have launched Outdoor Channel in the Philippines to 50, making it the fastest growing channel in the market. The multi-year agreement with Cignal was negotiated by Cable Boss, the exclusive distributor of Outdoor … [Read more...] about Outdoor HD launches on Cignal
MIPTV: Beyond presents World’s Weirdest Restaurants
Beyond Distribution is representing Paperny Entertainment’s new series World’s Weirdest Restaurants. The distributor is launching this title at MIPTV next month. Part travel, part food, World’s Weirdest Restaurants (13 x 30 minutes) showcases the world’s wildest eating establishments under the guidance of host Bob Blumer (Glutton for Punishment). There are many different types of ‘weird’ and Blumer’s on a mission to explore the full range – whether … [Read more...] about MIPTV: Beyond presents World’s Weirdest Restaurants
Life on BBC Knowledge
BBC Worldwide Channels Asia is premiering Life, a ten-part natural world documentary series on April 12 on BBC Knowledge’s Asia feed. This is the series’ Pay-TV debut. More than four years in the making and filmed over 3,000 days, the series explores the great variety of life on Earth and the spectacular and extraordinary tactics that animals and plants have developed to stay alive. The ten episodes will focus on themes such as reptiles and amphibians, mammals, birds and … [Read more...] about Life on BBC Knowledge