At APOS 2026, Prime Video's Asia Pacific leadership team outlined the company's regional strategy in a session titled The APAC Playbook: How Prime Video is Shaping Streaming's Future. Gaurav Gandhi, vice president, APAC & ANZ, Prime Video; Shilangi Mukherji, director and head SVOD business, Prime Video India; and Keisuke Oishi, country manager, Prime Video Japan took to the stage, in conversation with Vivek Couto, managing & executive director, Media Partners Asia (MPA) for the … [Read more...] about From Category Creation to Entertainment Hub: Prime Video Outlines APAC Playbook at APOS 2026
APOS
HOOQ unveils three new Asian original productions
Indonesia – HOOQ, the largest Video on Demand service in South-East Asia, will be doubling down on local Asian stories, making a bold move into original content across the region. HOOQ will be announcing five all new Asian originals, adding to its already comprehensive Asian catalogue. These five new projects, which will be announced at APOS this week, from across the region and take the form of 3 movies, a multi-episode series along with 5 pilots. The projects also transcend genre with … [Read more...] about HOOQ unveils three new Asian original productions
BBC First makes its debut in India on Zee Café
Indonesia - On the first day of Asia Pay TV Operators Summit (APOS) in Bali, Indonesia, BBC Worldwide announced a deal that will make award-winning and highly rated BBC dramas available to Zee Café’s viewers throughout India during prime time. The block will launch on Monday, June 26 and will air every week night at 10pm. It will give audiences access to some of the best BBC dramas - unforgettable stories that challenge, immerse and entertain, from a distinctly British perspective. The … [Read more...] about BBC First makes its debut in India on Zee Café
Asian OTT playing fields
The Asia-Pacific region is now a favourite haven for medium-to long-term over-the-top video streaming services. Since 2015, broadband adoption has seen notable market traction in several countries including Australia, Singapore, Hong Kong and Japan. In light of the implementation of various OTT initiatives by local and out-of-market OTT players, Asia may eventually become one of the world’s liveliest OTT playing fields. Australian OTT had a busy first quarter in 2015, with three OTT services … [Read more...] about Asian OTT playing fields
Viacom’s 3 Asian original shows
APOS – Bali, Indonesia- Viacom International Media Networks (VIMN) Asia will add three new Asia original commissions for MTV and Comedy Central. In August, it will air its first Asia original for Comedy Central Asia, Comedy Central Presents Stand-up Asia, and two new MTV programmes – a music video dance show Ok Danceoke, and a regional artist monthly, MTV ASIA SPOTLIGHT. Comedy Central Presents Stand-up Asia, an eight-part short series for Comedy Central Asia, will be a co-production with … [Read more...] about Viacom’s 3 Asian original shows
Viacom launches MTV HITS in Japan
APOS – Bali, Indonesia– Viacom International Media Networks (VIMN) Asia has collaborated with AbemaTV, Inc. to introduce MTV HITS, a curated international music channel on the Internet TV station in Japan. MTV HITS on AbemaTV offers music fans in Japan access to a curated 24/7 international music experience anytime, anywhere. The world’s biggest youth entertainment brand will curate the hottest international music videos including international hits playlists, artists’ specials showcasing … [Read more...] about Viacom launches MTV HITS in Japan
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