What are the new trends that you have observed in the industry? Craig: I think one of the important trends that we are seeing especially around the ‘watch-side’ is the splitting of content and advertising. Before it was a very linear relationship with advertising scheduled within programming and it was easy to track. Now, with programmatic advertising, the content and the commercials are not always packaged together. In fact, more often than not, they are completely different. So … [Read more...] about Local content drives traffic
zz Archives
Next-generation user experiences and content search
What is TiVo’s plan to further leverage its presence in the Asia- Pacific region? Sue: TiVo has a long history of working with leading CE manufacturers in Japan and Korea and is now looking to establish further relationships with partners in both countries, as well as in China. Today, TiVo works with leading companies from around the world, such as DirectTV, DISH, Fox, Google, Liberty Global, Microsoft and Vodafone, and is now working to extend its portfolio of products into Asia-Pacific. … [Read more...] about Next-generation user experiences and content search
Global satellite feed
How broad is your media portfolio and how wide is your client base? Andrej: STN is a Global Teleport that offers end to end service solutions for all broadcasting and media requirements and our clients are based and originate from all around the world. By offering a broad portfolio of media services including uplink, playout, OTT, encryption, multicast and channel localisation services, we enable a wide range of customers, from start-up channels to blue-chip global media leaders multiple … [Read more...] about Global satellite feed
Making Headlines
How is CNBC performing above its competitors as a business amidst a very competitive broadcast news environment? KC: Today, the media landscape is extremely competitive – everyone’s a publisher now. We have never been about quantity, we have focused on quality. Over the last 27 years, we’ve built a community of regular consumers who are passionate about our content and the CNBC brand itself. By focusing on what we do best our audience continues to grow, both on TV and online. Why do we … [Read more...] about Making Headlines
‘Think global, act local’
As the CEO of KI, what are some of your priorities now? Alon: I’m a huge believer in the phrase, ‘Think global, act local’, when it comes to content. Content is a local business, people want to watch shows in their own language. We respect local talent and believe it should take the lead on the home ground. We see Asia as one of our biggest markets today and especially now as China and India are booming in the industry. Homeland, which was based on our original drama Prisoners of War, … [Read more...] about ‘Think global, act local’
French Style in Asia
How is Style doing in Asia? Alex: Style HD offers 100% lifestyle programmes ranging over a variety of topics among which design & gardening, fashion & trends, gastronomy & lifestyle, travel & heritage. All the programmes are in French subtitled in English, traditional and simplified Chinese. Besides, TV5MONDE offers localised programming subtitled in 15 languages to the world’s business and cultural elite as well as the vast global community of Francophiles. We are already … [Read more...] about French Style in Asia