The U.S. TV landscape continues to change, and the rise of automated, programmatic trading continues unabated in the digital video advertising world (according to eMarketer, programmatic digital video ad spend in the U.S. will rise to nearly $4 billion in 2016). It now promises to disrupt and drive conversion within the traditional TV industry as well, offering broadcasters and operators the opportunity to drive greater efficiencies and revenue than ever before. Programmatic TV can begin to work … [Read more...] about Put Programmatic TV to Work for You Today
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Astro delivers multiscreen via Elemental Cloud
Astro is regarded as an innovator and pioneer when it comes to pay-TV services. It was the first to launch an HD broadcast in Malaysia in 2009 and offered the first non-subscription based satellite TV, with 25 television and 20 radio channels. In 2012, the company introduced its OTT service, Astro on the Go, which currently provides VOD content and live linear programming. In an effort to continuously expand its service to include relevant and popular content, Astro partnered with Elemental … [Read more...] about Astro delivers multiscreen via Elemental Cloud