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24 Feb 2020

Tag: Homeland

‘Think global, act local’ 

Keshet Media Group is the media conglomerate that encompasses Keshet Broadcasting, producing hours upon hours of programming for one of Israel’s biggest networks, Channel 2 as well as licensing it to numerous international VOD and linear outlets. Keshet Broadcasting has consistently dominated ratings and market share, with daily TV reaching 70% of households and an average prime time share of 38%.
Beyond Israel, however, Keshet’s international presence is expanding with a successful global acquisition, distribution and production arm, Keshet International (KI). Alon Shtruzman sits at the helm of the mega-content-creation and distribution factory, seeking opportunity for content to start life outside of Israel and is looking to expand KI’s portfolio in Asia. K. Dass reports.