Share

Bundesliga broadens broadcast accessibility for fans in U.S. with new deals with Versant’s USA Sports and NBCUniversal Telemundo

by

Credit: Bundesliga Americas)

Buoyed by new multi-year broadcast partnerships with Versant’s USA Sports and NBCUniversal’s Telemundo, the Bundesliga is more accessible than ever before to audiences in the United States.

As the exclusive English-language home of the Bundesliga beginning with the upcoming 2026/27 season, USA Sports will broadcast at least 30 matches on USA Network each season with all other matches available to stream for free on Fandango. Telemundo, the exclusive Spanish-language home of Germany’s top flight in the U.S., will broadcast more than 100 matches on Telemundo and Universo each season, with all matches available to stream on Peacock.

The Bundesliga will now be available in more than 80 million homes across the country as the league continues to invest in the U.S. market, with soccer more popular than ever coming on the heels of the 2026 FIFA World Cup.

“The 2026 World Cup has highlighted the tremendous growth potential of soccer in the U.S.,” said Robin Austermann, Bundesliga Americas Executive Vice President. “We’ve seen that momentum firsthand, with the number of Bundesliga fans in the U.S. growing by 43% over the past five years.

“These partnerships with USA Sports and Telemundo mark the next phase of our strategy, combining outstanding distribution with significant commercial opportunity and bringing the Bundesliga closer to more fans across the United States than ever before. We are excited to work with ambitious partners who are helping shape the future of sports media. Together, Versant and Telemundo will strengthen the Bundesliga’s presence across English and Spanish, linear television and streaming, helping us reach fans wherever they choose to engage with the league.”

The multi-year media rights deals with USA Sports and Telemundo reinforce the Bundesliga’s long-term growth and prioritization in the U.S. market. First opening an office in New York City in 2018, the Bundesliga entered into a 17-year collaboration with Relevent in 2024 to launch Bundesliga Americas, a dedicated office and team responsible for the league’s in-market commercial and development activities across North, Central, and South America, including media rights and sponsorship sales. With teams in NYC and a content studio in Guadalajara, Mexico, Relevent, through Bundesliga Americas, advances the league through an integrated marketing approach via its Bundesliga Haus fan-focused event series, Top Baller youth competition, Discover a Club premium content series, Spanish-language content and more.

For Versant—the parent company of USA Sports—the Bundesliga bolsters the breadth of sports on USA Sports as part of long-term rights deals secured in the past 12 months including WNBA, Pac-12, USGA, PGA of America, and DP World Tour.

“USA Sports is thrilled to be the exclusive English-language home of the Bundesliga in the U.S., adding one of the world’s elite soccer leagues to our robust portfolio of premium live sports rights,” said Matt Hong, President, USA Sports. “The Bundesliga boasts some of the most well-known clubs and players in the world and has an established connection with American soccer fans. Our partnership with the Bundesliga represents another significant milestone in the growth of USA Sports as we continue to build a premier destination for live sports and deliver more of the events fans care about most.”
Riding the wave off a record-setting World Cup, Telemundo’s commitment to the beautiful game also includes being the Spanish-language home to the Premier League, U.S. Men’s and Women’s National Teams, LigaMX clubs CD Guadalajara, FC Juárez and Tigres UANL, and Olympic soccer.
“The Bundesliga represents one of the premier soccer leagues in the world, and we’re excited to bring its clubs, players and rivalries to Hispanic audiences in the U.S.,” said Joaquin Duro, EVP of Sports and Head of Streaming, NBCUniversal Telemundo Enterprises. “This partnership strengthens our year-round soccer portfolio and reinforces our commitment to delivering the world’s biggest competitions in Spanish with the quality, storytelling and passion our audiences expect from Telemundo.”