In many respects, the pay-TV industry is a global success story, exceeding a billion subscribers and US$200 billion in global industry revenue earlier this decade, and widely expected to approach US$250 billion in global industry revenues by 2020. However, the industry is going through a period of change and development, with service providers in many markets facing a perfect storm of slowing growth, intensifying competition and business model disruption, driven by improving broadband quality … [Read more...] about Pay-TV innovation landscape in Asia-Pacific
The Edge
The war between OTT and Pay-TV
The video industry continues to see a shift in a number of time consumers watch their traditional pay-TV service, as more content is being viewed on Over-The-Top (OTT) services such as Netflix, Hulu, and others. Pay-TV providers must focus not only on why consumers are gravitating to these OTT offerings but also on how these providers can slow and ultimately reverse the trend. The average Netflix subscriber watches content for 1 hour and 33 minutes per day, while the average pay-TV subscriber … [Read more...] about The war between OTT and Pay-TV
#SocialTV
The introduction of social media has enabled television content to be more accessible and shared in many ways. Today, television has an interactive element to it with live tweeting starting conversations even before a programme is aired. Broadcasters actively use social media to engage with audiences to enhance their viewer experience - it is almost safe to say that social media is a necessity to promoting content. Some broadcasters also incorporate social media within their programme by … [Read more...] about #SocialTV
Bridging technology
According to We Are Social’s insight on Digital, Social & Mobile in APAC in 2015, 1,436 million of the total population of 4,026 million are active internet users, and 1,088 million are active social media users. No argument here, digital media is most definitely an important part of today’s media landscape. Inspiring global fans with digital lifestyle, innovation and entrepreneurship stories, Tech Storm is fast becoming an international digital destination. Tech Storm’s business model is … [Read more...] about Bridging technology
Heads up in the cloud
Cisco has unveiled its new Infinite suite of cloudpowered video solutions; Infinite Video will launch by the end of 2015, and Infinite Home will be available early 2016. The new solutions will offer full-featured linear, on-demand, and cloud DVR video experiences. The Cisco Infinite portfolio will operate across the entire range of delivery models, be it OTT or managed, and whether cable, satellite, wireline or wireless delivery. Being cloudpowered, the new technology allows service … [Read more...] about Heads up in the cloud
Put Programmatic TV to Work for You Today
The U.S. TV landscape continues to change, and the rise of automated, programmatic trading continues unabated in the digital video advertising world (according to eMarketer, programmatic digital video ad spend in the U.S. will rise to nearly $4 billion in 2016). It now promises to disrupt and drive conversion within the traditional TV industry as well, offering broadcasters and operators the opportunity to drive greater efficiencies and revenue than ever before. Programmatic TV can begin to work … [Read more...] about Put Programmatic TV to Work for You Today
