The Asia Video Industry Association (AVIA) held its very first Japan focused industry event, Japan in View, on 29th October at the Andaz Tokyo, bringing together over 130 international and regional players from across the video and streaming industry. The conference opened and dove straight into the streaming potential of Japan, with Shinjiro Ninagawa, Executive Managing Director and Chief Operating Officer, TVer INC., sharing his ambitions of growing TVer to 3 times as large as it was now, … [Read more...] about AVIA’s inaugural Japan in View highlights Japan’s streaming potential and the future of digital entertainment
The Asia Video Industry Association
Korea Continues to Lead the Charge in Shaping the Future of Streaming in Asia
The Asia Video Industry Association (AVIA), in partnership with the Korean Creative Content Agency (KOCCA), held Korea in View @BCWW on 29 August to much success, hosting over 300 delegates at COEX, as part of the 3-day global broadcasting content convention. The conference opened with a special welcome address by Eun Young Kang, Director of the Broadcast & Advertisement Policy Division, Ministry of Culture, Sports and Tourism, before going deep into insights on the next chapter of the … [Read more...] about Korea Continues to Lead the Charge in Shaping the Future of Streaming in Asia
AVIA Unveils Big Updates to Events for Second Half of 2024
The Asia Video Industry Association (AVIA) has made a series of significant changes to its line-up of conferences and seminars for the second half of 2024. Most notably the December OTT Summit will become an ‘advertising first’ event, making this the key video industry conference that examines and understands the evolution of the advertising ecosystem and its impact on broadcasting and streaming. Korea in View (Seoul, 29 August): Building on the success of the inaugural 2022 … [Read more...] about AVIA Unveils Big Updates to Events for Second Half of 2024
Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
