Television is increasing its profitability in advertising spending against other traditional and new media in the Asia Pacific, though its days of domination are numbered. Research firm, eMarketers, predicts that globally, by year 2015, television’s lead over its closest competitor, the internet, will be reduced by 7.1 per cent. At present however, television still leads by a distance. The medium increased its share of the Asia Pacifi c advertising market in Q1 this year, against … [Read more...] about TV holds its own, but only just
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MediaCorp appoints new CEO
MediaCorp Pte Ltd has appointed Mr Shaun Seow as its Chief Executive Officer and Board Director with immediate effect. Seow has been MediaCorp’s Deputy CEO since 2005, overseeing a range of business lines spanning television, radio, print, interactive and outdoor media. He started out as a newspaper journalist at Singapore Press Holdings and Japan’s Nihon Kezai Shimbun, before switching to a broadcasting role at the Television Corporation of Singapore. There, he worked as a news … [Read more...] about MediaCorp appoints new CEO
MediaCorp launches $5 million Content Innovation Fund
Singapore – MediaCorp is launching a $5 million Content Innovation Fund (CIF) to search for the best creative entertainment ideas and concepts across all its media platforms. The three-year Fund will provide seed money to support the initial development stages for the selected projects which could be for any of MediaCorp’s range of media platforms spanning television, radio, print, movies and digital new media. Mr Chang Long Jong, Deputy CEO, Television, MediaCorp says: “With … [Read more...] about MediaCorp launches $5 million Content Innovation Fund
CASBAA rebrands for the times
CASBAA has formally announced re-branding for the Association with the roll out of a refreshed logo, a re-fashioned tagline and a new mission statement. “With our new look, supported by dynamic animation and flexible web tools, we have re-defined the Association’s identity and direction for the second decade of the 21st century,” said Simon Twiston Davies, CEO of CASBAA. These communications devices reflect the evolving world of content creation and delivery through a … [Read more...] about CASBAA rebrands for the times
BIG CBS Prime goes On Air 29 November, with near live American content for the very first time in India
BIG CBS Networks Pvt. Ltd., an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, today announced the launch of its first premium English general entertainment television channel, BIG CBS Prime. It will feature America’s top rated television shows from CBS Studios international, with the USP of airing almost concurrent to the United States, delivering its promise of the latest, freshest and hottest shows. Delivering more hours of fresh programming … [Read more...] about BIG CBS Prime goes On Air 29 November, with near live American content for the very first time in India