ONE Fighting Championship, an Asian mixed martial arts events and media company, has been launched by sports and entertainment media veteran, Victor Cui. Over the next 12 months, the company, headquartered in Singapore, will hold eight events across Asia, including national qualifiers and a reality TV show on martial arts. The first event, Champion vs Champion: Asia’s Greatest Battle of Champions, will take place on September 3 at the Singapore Indoor Stadium, featuring 17 world champions. Cui, who was previously with ESPN STAR Sports for six years, said that martial arts is popular on American television, but is still in its infancy when it comes to Asian television.