CASBAA has formally announced re-branding for the Association with the roll out of a refreshed logo, a re-fashioned tagline and a new mission statement. “With our new look, supported by dynamic animation and flexible web tools, we have re-defined the Association’s identity and direction for the second decade of the 21st century,” said Simon Twiston Davies, CEO of CASBAA. These communications devices reflect the evolving world of content creation and delivery through a sophisticated expression of the CASBAA brand identity.” More details in the next Executive News.