BIG CBS Networks Pvt. Ltd., an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, today announced the launch of its first premium English general entertainment television channel, BIG CBS Prime. It will feature America’s top rated television shows from CBS Studios international, with the USP of airing almost concurrent to the United States, delivering its promise of the latest, freshest and hottest shows. Delivering more hours of fresh programming and less repeats, with 37 hours of original programming each week, BIG CBS Prime will feature hit shows like NCIS, Survivor, acclaimed Late Show with David Letterman, which will air within 24 hours of airing in the US, the newest American cop drama Blue Bloods, critically acclaimed legal drama The Good Wife, Hollywood magazine shows like Entertainment Tonight and The Insider, the all time favourite Frasier and the fast paced forensic investigators drama CSI: Crime Scene Investigation. Mr. Tarun Katial, CEO, Reliance Broadcast Network Limited said, “The launch of BIG CBS Prime is the first step towards addressing the current need gaps of Indian viewers for internationally acclaimed quality programming. With the current time lag between the US and India premiers of shows ranging 9 months or more and minimal content exclusivity, the appeal of current programmes and networks offering this genre of programmes is limited. “With our exclusive range of programming mix, BIG CBS is uniquely posed to grow the size of this market.” As part of BIG CBS Networks’ plans to offer a prolific programming mix, it has signed strategic deals with Sony Pictures and NBC Universal for exclusive access to a library of hit Hollywood movies to beef up its weekend movie programming.