London – Initial data released by TAM Media Research, following’s India’s recent digitalisation, shows that BBC World News has reinforced its leadership position as India’s top English language international news channel. The data reveals that BBC World News has substantially increased its audience in Delhi, Mumbai, Kolkata and Chennai. The channel’s weekly absolute share has increased by 109%.

A separate set of data released on January 25 by Ipsos PAX shows the BBC continuing to build cross platform strength. The previous Ipsos PAX survey (Q4 2011 to Q3 2012) underlines the BBC’s television and digital lead in key demographics such as India’s high income households, C suites and international travellers.