Sony Pictures Networks India (SPNI) has announced the elevation of Akshay Agrawal as Head – Linear Ad Sales. In this new role, his mandate will be to drive revenue growth, strengthen advertiser partnerships, and deliver high-impact, insight-led solutions for brands. He will report to Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI.
With over 22 years at SPNI, Akshay brings deep domain expertise across the Media & Entertainment ecosystem and a proven ability to scale businesses in dynamic market conditions. Widely recognised for his solution-first approach, he will be working closely with advertisers to address real business challenges through customised, outcome-driven partnerships.
Akshay has successfully led and monetised multiple high-value portfolios spanning Sports, Movies, Free-to-Air (FTA) and mainline Hindi general entertainment channels (HGECs), integrating strategic vision with strong business outcomes.
In an increasingly complex advertising environment, Akshay has been instrumental in repositioning linear television as a powerful driver of brand impact and business growth, through innovative partnerships, storytelling-led solutions, and strong client collaboration. His ability to build long-term, trusted relationships with partners has consistently translated into sustained growth and industry-leading results.
His elevation comes at a pivotal moment as SPNI continues to enhance its linear offerings while creating innovative, high-impact solutions for advertisers navigating a converging TV and digital landscape.
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI commented, “Akshay has a deep understanding of the advertising ecosystem and has consistently delivered strong business results over the years. His leadership and strategic vision have been instrumental in driving the linear ad sales business forward. As he steps into this expanded role, we are confident that Akshay will continue to strengthen our linear TV offerings, deepen partner value and lead the team to the next phase of growth.”
Akshay Agrawal, Head – Linear Ad Sales, SPNI, said, “Linear television continues to be one of the most powerful platforms for building brands at scale. My focus has always been on creating solutions that go beyond visibility, and genuinely move business metrics for our partners. As the market evolves, our opportunity lies in combining strong content, deep insights and innovative thinking to deliver measurable outcomes for advertisers. I look forward to leading the team as we build a more future-facing, insight-led sales engine.”
