Launched with a clutter-breaking strategy, The Q, India’s youngest Hindi General Entertainment channel with a multi-platform presence, continues to solidify its position as the fastest-growing channel in its category. Having experienced success on DD Free Dish since its launch in April 2021, The Q continues to drive innovation and synergies with the creator economy to bring to television and specifically for its FTA audiences, original to TV, high-quality differentiated storytelling. In a bid to … [Read more...] about The Q unveils its programming strategy with the launch of five new shows
Free-to-Air
Q Marathi to launch on March 15 with a category disruptive approach
In a bid to introduce fresh zest to the Marathi GEC category with a differentiated and disruptive content strategy, Q Marathi, a family-oriented Marathi General Entertainment Channel is all set to entertain viewers starting from Tuesday, March 15, 2022; with an exciting and strategically curated programming line-up. The launch of Q Marathi, a Free-To-Air channel marks QYOU Media’s expansion to regional markets beyond the Hindi speaking markets. Reinforcing the network’s core DNA, Q Marathi will … [Read more...] about Q Marathi to launch on March 15 with a category disruptive approach
Discovery, Inc. to launch new free-to-air channels ‘eden’ and ‘Rush’ in New Zealand
Kiwis can look forward to a whole new slate of free entertainment when Discovery’s new free-to-air channels eden and Rush launch on Monday, 21 March in New Zealand. Alongside Three, ThreeNow, HGTV and Bravo, Kiwis will be spoiled with more free content than ever before. Glen Kyne, Senior Vice President and General Manager ANZ said, “We’re delighted to launch two new free-to-air channels in New Zealand, delivering on our promise to bring more great entertainment to Kiwi audiences. eden and Rush … [Read more...] about Discovery, Inc. to launch new free-to-air channels ‘eden’ and ‘Rush’ in New Zealand
The Q announces its maiden short film festival ‘Ek Dastaan Aisi Bhi’
In a bid to attract new viewers and while keeping existing consumers entertained and engaged, The Q continues to lead the way with content and programming innovation. In an industry-first move in the Hindi FTA space, The Q now announces its maiden short film festival - ‘Ek Dastaan Aisi Bhi’ on national television. Spread across 7 days, Ek Dastaan Aisi Bhi will showcase 9 critically acclaimed Hindi short films across genres, themes and subjects starting from February 21, 2022, at 8:30 … [Read more...] about The Q announces its maiden short film festival ‘Ek Dastaan Aisi Bhi’
Formula E and MNC Group announce new multi-year broadcast partnership in Indonesia
Formula E and MNC Group announced a new broadcast partnership in Indonesia to air ABB FIA Formula E World Championship races live on free-to-air channel iNews and the first-ever Jakarta E-Prix on RCTI, the nation's leading FTA TV. Beginning this season, the new agreement will also see ABB FIA Formula E Championship races feature across MNC Group's media portfolio of free-to-air, linear pay-TV channels and IPTV services including MNC Vision, MNC Play, and Vision+ TV plus internet-delivered … [Read more...] about Formula E and MNC Group announce new multi-year broadcast partnership in Indonesia
‘South Asia: A Look at India’s Content Space’ webinar recap: Simran Hoon of The Q identifies gaps in the free-to-air market
There are plenty of opportunities in India’s free-to-air market but how can new players tap into this huge market? Simran Hoon, Chief Executive Officer of youth-focused general entertainment channel, The Q, delivered a presentation on January 20 at Television Asia Plus’ recent webinar, “South Asia: A look at India’s Content Space,” where she talked about India’s free-to-air (FTA) space and identified the gaps and opportunities in the market. According to Simran, the Indian FTA market is … [Read more...] about ‘South Asia: A Look at India’s Content Space’ webinar recap: Simran Hoon of The Q identifies gaps in the free-to-air market