Sony Pictures Networks India has released the second brand film for its upcoming marquee property, Wheel of Fortune, featuring Akshay Kumar. Continuing the tone set by the first campaign film, the latest film once again showcases Akshay Kumar’s signature humour and natural comic timing.
Built around situational comedy, the film highlights Akshay Kumar’s mass appeal while delivering entertainment that is family-friendly.
Commenting on the creative approach, Vikas Bahl, who conceptualised, directed and produced the ad films under his production house Good Co., said, “The idea was to introduce the show to Indian audiences while staying true to the playfulness at its core. With Akshay Kumar as the face of the show, we could effortlessly lean into witty moments of wordplay and misinterpretations where a single word can change everything.”
The second brand film builds on the momentum of the first campaign, which introduced the show’s central thought—“अब मैटर करेगा हर एक अक्षर, जब घूमेगा जादू का चक्कर.” Together, the two films establish a cohesive brand narrative centred on anticipation, playfulness, and entertainment.
Recognized by Variety Magazine as the Most-Watched Entertainment Show on American Television, cited by Guinness World Records as the World’s Most Popular TV Game Show and awarded by Daytime Emmy® Award for Outstanding Game Show, this global phenomenon now finds its home in India.Stay tuned exclusively to Sony Entertainment Television & Sony LIV for more updates and information on the Indian edition of Wheel of Fortune.
