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Kaun Banega Crorepati

Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television

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Before the first question is asked on Kaun Banega Crorepati (KBC), India's leading brands have already locked their answer. Reinforcing its position as one of India's most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season unveils its compelling new theme - 'Sochna Padega’, celebrating the power of applied knowledge, advertisers have once again chosen to align with a … [Read more...] about Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television

​Sony Entertainment Television Unveils New Promos for Kaun Banega Crorepati Season 18 Ahead of the Premiere

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Sony Entertainment Television has unveiled two new promos of Kaun Banega Crorepati Season 18, with host Amitabh Bachchan taking this season's central theme, 'Sochna Padega', beyond the hot seat and into everyday life. Through witty, slice-of-life moments, the promos highlight how the phrase has become a way of thinking, setting the tone for a season where reaching the right answer will require more than just memory. In the first promo, Amitabh Bachchan walks into a café and, while browsing … [Read more...] about ​Sony Entertainment Television Unveils New Promos for Kaun Banega Crorepati Season 18 Ahead of the Premiere

Google India and Sony Pictures Networks India Partner for KBC

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Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience. For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This … [Read more...] about Google India and Sony Pictures Networks India Partner for KBC

Kaun Banega Crorepati scores big

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Who Wants to Be A Millionaire? (Kaun Banega Crorepati) made its return to Sony Entertainment Television in India on September 7 to record ratings. According to TAM data (HSM, CS + 4), the premiere episode registered 6.1 TVR, garnering 29.8 million viewers (19% reach). Those numbers are the highest registered by any first episode of a non-fiction show on a Hindi General Entertainment Channel since the start of 2012. The series, hosted by Amitabh Bachchan, outperformed across all demographics, … [Read more...] about Kaun Banega Crorepati scores big